During the past few years, my blog has become a platform to help promote and highlight the small businesses within my city. It has become one of the things I love most about being a Blogger. I have the freedom to support the businesses within my community through the influence I have as a Blogger.
I’ve had many small business owners ask me how to make the most of the support they gain from Bloggers. Here are the tips I give plus a few ways to return support to the bloggers who support you.
Inform
Establish a relationship with the local Bloggers within your community. Follow, engage and interact with them. Learn what they write about the most. Does it fit into the framework of your business? For example, if you’re a restaurant – are they a food blogger?
Reaching out and getting to know Bloggers who write content based around what you sell, produce or provide will open the door to collaborations between you as a business and them as a professional blogger.
Keeping them informed about your business, it’s goals and what you need in the form of support will help your business become one they want to support.
Acknowledge
Acknowledge the support a Blogger gives. Share the content they produce with your audience. Give links and tags back to their blog. If you see the post they wrote about your most recent event or product on social media it’s as easy as double-tapping that Instagram heart and clicking the Share or ReTweet button.
Sharing a blogger’s work acknowledges the support they’ve given you as a business. It also gives your customers a new resource for reviews and feedback on your business.
Create A Press Tab
Another way acknowledge a Blogger who creates content supporting your business and establish a bit of press for yourself is to create a Press Tab on your business site.
Include the title and link to the article or post written by Bloggers promoting and reviewing your business. My very first addition to a Press Page was for Social House Vodka.
Not only was I completely flattered to see my site listed but it offered me the opportunity for an entirely new audience and source of traffic for my blog. To this day I still see traffic through their link and that was back in 2017!
A Press tab on your site is beneficial to you as a business by creating a ‘brag page’ of sorts for your business that shows off the thoughts and reviews of others. It is also an amazing way to offer support for the bloggers who support you.
One of our local businesses, Floating Shanti, has done added a section called “As Seen on” which showcases those local bloggers, media outlets and press that has been published about her business.
Endorse
Another way to return the support to Bloggers is to endorse them for what they do. If you’ve worked with a Blogger who has successfully promoted your business, product or brand spread the word. Tell another business about what they do and how.
The research, attention to detail, quality of content and work they put into what they do is more than a hobby – it’s their business. Your endorsement can help them grow their business and establish new partnerships and collaborations.
Hire Them
Speaking of businesses. Bloggers have evolved to a point where much like your small business they are producing high-quality content and providing a service with value. Many have taken their ability to impact social media, influence a market and support small businesses to the next level. Creating their own small businesses while providing a much needed service.
If you’re looking for a way to build your brand, extend your reach and promote your business consider hiring a professional blogger to help you make those goals your reality.
Have you ever partnered with a Professional Blogger to help your small business?
Lifestyle Blogger & Media Influencer at It's Me, Tee
I am the ‘ Tee’ behind It’s Me, Tee an award-winning Lifestyle Blog where I share my love of all things Faith, Family, Fashion, Food, Fun, Tech & Travel.
“Believe in yourself, your passions, and your dreams. Your voice is unique – build on that. Embrace what is different about you and make it your greatest asset!”
I love thia topic! Bloggers and Business owners have so much to benefit from each other and it is important that there’s awareness about these benefits and the need from brands and Bloggers to collaborate from time to time.
Thanks, Christiana! I’ve had so many of my local business owners wonder how to return the support I felt this was the easiest way to share some well, pretty easy ways 😉
You said a mouthful in this post. I wish my friends really understood what it takes to be a social influencer, but they don’t. I actually need to send them this post, so they can have a better idea.
Thanks Elle! I tried to keep it simple yet clear. I have a post for friends too – https://themrstee.com/so-your-friend-is-a-blogger – their support can be slightly different but just as important. Feel free to share!
This is excellent information, I want to pass this around to local businesses. Leveraging local bloggers is a great way to get the word out, they know the community best. More business owners should leverage bloggers for marketing.
Thanks Mimi! Please do! I have had so many of our local businesses respond and begin to act on the tips and it has been amazing. I think many just don’t know what to do so I wanted to gather it all in one place and I would love for it to spread to other communities.
Oh yes, having easy access to contacts is great but in this case, I’m referring to Press Tabs that are used for sharing press or articles written about the product, brand or business 🙂
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