5 Reasons To Use Branded Hashtags

5 Reasons To Use Branded Hashtags | TheMrsTee.com
No Material Connection Disclosure

 

Hashtags. We see them, share them, recognize them, notice them and connect them with specific brands almost everyday. Yet what about us? Bloggers, Entrepreneurs and Business Owners just like you and I – can they work for us? Yes! Here are 5 reasons for you to use Branded Hashtags!

5 Reason Hashtag PIN

 

5 Reasons To Use Branded Hashtags

Before we go into the why behind a Branded Hashtag let’s cover exactly what it is. A Branded Hashtag is one created to specifically identify with Your Brand – as a Blogger that would be your site. For example, my Branded Hashtags are for both my Site and my YouTube Channel.

5 Reason Branded Hashtag

#TheMrsTee represents my Brand. It’s clear, simply and short. I use this for sharing my blog posts, supporting other Bloggers and connecting with Brands. It’s me!

#MrsTeeVlogs does the same but for my YouTube Channel. The hashtag still includes my main brand while keeping clear that it covers additional content.

There are also a few basic to think of when creating a Branded Hashtag:

Clear – be sure your hashtag is obvious to what your brand is. If your site is ABCBlogging your hashtag shouldn’t be XYZBlogging – stay consistent.

Simple – you also don’t want to complicate things too much. Try to avoid being so different that it become confusing and/or hard to share and remember.

Short – you never want your hashtag to be too long so that it can be included in posts without any character limit issues.

Okay, now that we covered the what here are the reasons why I mentioned…

Be Seen | Easy To Find

5 Reason Hashtag Easy To Find

Having Branded Hashtags gives your Followers, Readers, Audience and most importantly possible Brand connections an easy way to access your content across several Social Media Networks.

Did you know most Brands do their research on you and your brand prior to reaching out to you? That’s right, the same way we search out information on them. So when a Brand stops by my Facebook, Twitter or Instagram and sees that I have Branded Hashtags within my Profile and Bios they can search in one click and find my content across each network.

When your Brand is easy to find your Brand is easy to hire.

Be Shared | Create Your Own Trend

5 Reason Hashtag Create Your Trend

Hashtags are used all across Social Media to create a trend on whatever topic or content they represent. By establishing a hashtag specific to your brand you give your content the ability to create a trend all it’s own!

Read This Too  You Know You’re A Vlogger If…

When I share my posts through Social Media I include relevant and popular hashtags but I am always sure to include my own as well. This increases exposure to the audiences associated with those hashtags and gives them an easy way to find their way back to my brand.

For each person that shares your tweet, post or pin your Branded Hashtag is taking your brand not only to your audience but theirs as well!

Be Recognized | Establish Your Identity

5 Reason Hashtag Identity

When we see certain hashtags we immediately know what brand, personality or cause they represent. Creating Branded Hashtags give your Brand a recognizable identity across multiple networks. Your content, imagery, topics gain extended exposure with a wide variety of audiences while also increasing your Brand’s impact and influence.

Be Noticed | Create A Buzz

5 Reason Hashtag Create A Buzz

Teasers. Sharing snippets of information with an easy to follow hashtag will create a buzz around upcoming events. It will get people talking and spark interest as well as encourage organic promotion from others. Branded Hashtags can help do the same for your site.

I have created Branded Hashtags for my Blog’s Anniversary, My Birthday, Giveaways and More! Each time I was able to create a buzz and interest in what was happening before it even started. Curiosity can be on of the best ways to promote organically.

5 Reason MrsTeeTakeLA

This year I will be attending my second BlogHer Conference in LA. Not only is it happening on my Birthday weekend but this will also be my very first time in LA. I’ve come up with a Branded Hashtag – #MrsTeeTakesLA – to help create a buzz around my shares before and during the trip. I only posted it this week but I’ve already seen the impact and have people anxious to follow along with my upcoming posts. Best Part? I can use this hashtag across not just 1 but ALL my Social Media Networks!

Be Connected | Brand Association

5 Reason Hashtag Brand Association

Sponsored Posts and campaigns often require us to share using their hashtags and different key points. Yet most times they don’t mind if you add a few to the mix. When this is possible I always include my own Branded Hashtag. Why? By including my Branded Hashtag as a part of the promotion I am always connected with that campaign and it’s promotion.

I establish an association that can be searched, shared and promoted easily and always have a lead back to me as the source. When the company searches their hashtags they see my Brand as well. They see my work, my content and my full influence on their campaign. Win-Win!

Read This Too  MrsTee’s Top 3 Picks for Amazon Prime Day!

[tweetthis]Learn 5 Reason To Use Branded Hashtags right now with #TheMrsTee #BlogTips [/tweetthis]

There’s More!

5 Reasons To Use Branded Hashtags | TheMrsTee.com

You can even Register and/or Verify your Branded Hashtags!! This is something I found out recently but believe me I jumped at the concept. The same way my site always links to me the process of verifying my Branded Hashtags gives me claim to them and the content connected to them.

5 Reason Twubs Hashtags

The process is so easy. Simply head of to Twubs, create an account, enter the Hashtag you wish to Register and follow the steps as indicated. Once you complete the Registration you will be asked if you would like to Verify that hashtag.

Verification is that added bit of protection to be certain that your hashtag is known as being just that – yours. Now, I would only do this for your Brand’s permanent hashtags – not event or ones that may not be connected with evergreen content – but for a one time fee of $9 I consider it an investment worth making.

 

Let me know Branded Hashtag Share

 

PinThisTRANS

 

 

*Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Comment With Facebook
Tee
Find Me

24 responses to “5 Reasons To Use Branded Hashtags”

  1. Selena, The Rambler Avatar
    Selena, The Rambler

    This are really great tips!!! Need to work on my hashtag game more this year! #turnituptuesday

    1. MrsTee Avatar

      Thanks!! It’s definitely worth the time…it pays off 🙂

  2. webmdiva Avatar

    Super informative…RT'd this! Stopping in from #TurnItUpTuesday to wish you a happy new year!

    1. MrsTee Avatar

      Thanks so much and thanks for coming by! Happy New Year!

  3. Farrah Less G. Avatar

    This post really gives me an idea on how effective hashtag is and how helpful they are on your blog. I've been a bloggers for years now but it so nice to learn things everyday especially if its all about improving your blog. I appreciate the share very much!

    1. MrsTee Avatar

      Thanks Farrah!! I love learning new stuff and sharing it … thanks so much for coming by!

  4. imvoyager Avatar
    imvoyager

    These are some great pointers, especially about registering the hashtags, will look into that one, thanks for sharing.

    1. MrsTee Avatar

      Thanks so much!! Happy to have you come by!

  5. irkedmommy Avatar
    irkedmommy

    I love using my #TheMadMommy hashtag, but I did not know you could register and verify them! I better get on that!

    1. MrsTee Avatar

      I love seeing it!! I just found out about registration but I am definitely putting it to use…

  6. Elizabeth O. Avatar
    Elizabeth O.

    I think it's important to make use of hashtags especially if you're promoting your website/blog. It's great help and people will locate your site easier. It's a great way to put your brand out there too!

    1. MrsTee Avatar

      It really is! Thanks so much for coming by Elizabeth!

  7. Akaleistar Avatar

    I never thought about using branded hashtags, but that's a great idea!

    1. MrsTee Avatar

      It can be a little process with big results. 🙂

  8. Lowanda J Avatar
    Lowanda J

    Some great info here. If I didn't know better, I would think I was reading a page from the SITS girls! ?

    1. MrsTee Avatar

      WOW!! Thanks so much!! That means a lot… 🙂

  9. annalisanuttall Avatar
    annalisanuttall

    I own a digital makreting agency and this is what i'm alwys tellig my clients to do.
    http://www.annanuttall.com

    1. MrsTee Avatar

      That’s awesome!! It’s such a simple step to help your Brand make big moves across Social Media…

  10. Heather Avatar
    Heather

    I hadn't heard of Twubs before. I am just starting InstaReveal, so I am really trying to delve in and learn about hashtags. It's like a whole job getting it all down. Thanks for all this info!

    1. MrsTee Avatar

      I only found out about it recently but it is definitely a great way to be certain your hashtag is identified with your brand alone. Thanks so much for coming by Heather!

  11. Life Breath Present Avatar
    Life Breath Present

    This is a really interesting concept. And now, claiming/registering them, hmmmm… 🙂

    1. MrsTee Avatar

      It is and it can have such a great impact on your site as a Brand. I just learned about the registration but it is so easy to do…

  12. bloggerlovestheking Avatar
    bloggerlovestheking

    Haven't done this. It is new to me. Thanks for sharing.

    1. MrsTee Avatar

      Well I\’m happy to give you a few tips about it then 🙂 Thanks for coming by!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Posts